The Best Criminal Lawyers Aren’t Necessarily the Busiest
The Best-Marketed Ones Are
You became a criminal lawyer to defend people, not to worry about marketing. But good work alone won’t fill your calendar in today’s competitive legal landscape. You need a marketing strategy, even if marketing isn’t your strong suit. That’s where we come in.
We Help Criminal Lawyers Succeed Through Smart Marketing
We Don’t Just Run Campaigns; We Help You Build a Thriving Practice
We understand your challenges and know how overwhelming it can feel to think about marketing your services on top of everything else. Our goal is simple: to take the weight of marketing off your shoulders so you can focus on what matters—defending your clients.
Why You Can’t Ignore Marketing
No matter how skilled you are, clients won’t find you if they don’t know you exist. In a crowded market, the lawyer who gets noticed first often wins the client. That’s why having a marketing strategy isn’t just helpful—it’s essential.
Without a solid marketing plan, even the best lawyers risk losing clients to competitors who market themselves more effectively.But here’s the good news: you don’t have to figure this out alone. You’ve already taken the right step by being here. We’ll guide you through everything you need to know to attract more clients, build a strong reputation, and grow your practice.
Core Strategies To Help You Stand Out
We’ve broken down the most effective marketing strategies into clear, actionable steps that will lead you to success. Whether you do this alone or work with us, these tactics will help you thrive.
Search Engine Optimization (SEO)
Get Found Where It Matters— Google
Most people looking for a lawyer start with a Google search. If you’re not ranking high on search results, clients find your competitors instead. That’s where SEO comes in.
How we help?
- Keyword Research: We’ll identify the exact terms potential clients are searching for and help you target high-intent keywords like “DUI lawyer near me.”
- On-Page SEO: Your website will be optimized to rank higher on Google, so clients will find you first.
- Technical SEO: We ensure your site is fast, mobile-friendly, and easy to navigate—everything Google looks for.
- Content Creation: Fresh, relevant content improves your ranking and positions you as an authority in criminal law.
Content Marketing
Build Trust Before They Even Meet You
Content marketing is about providing valuable information to potential clients before they even call you. By answering their questions through blog posts or FAQs, you show them you’re the expert they need.
What you can do:
- Write articles about common legal issues clients face, like “What to do after a DUI arrest.”
- Showcase case studies to highlight your success stories.
- Use videos to explain legal concepts in plain language, building trust with potential clients.
Pay-Per-Click (PPC) Advertising
Immediate Visibility and Traffic
If you need results now, PPC ads are the fastest way to get your name in front of potential clients. We’ll help you create ads that appear at the top of Google searches, targeting clients actively seeking legal help.
Our approach:
- We focus on high-intent keywords like “criminal defense consultation.”
- Your ad copy will be clear, concise, and designed to get clicks.
- We’ll optimize your landing page to turn visitors into clients quickly.
Local SEO & Google My Business
Dominate Your Local Market
Most clients want a lawyer nearby, and local SEO helps ensure that you’re at the top of the list when they search for a criminal lawyer.
How we boost your local visibility:
- We’ll thoroughly optimize your Google My Business profile, ensuring all your contact information is accurate and complete.
- We help you gather client reviews to build a strong online reputation.
- We’ll integrate local keywords throughout your site to help you rank for searches like “criminal lawyer in [Your City].”
Online Directories & Listings
Get Listed Where Clients Are Looking
Being listed on top online directories like JustCharged.com, Justia, and Avvo can make all the difference in getting found by new clients.
How we help:
- Complete Profiles: We ensure your completed profile appears on JustCharged.com with up-to-date information, including contact details, specializations, and client reviews.
- Consistent Information: Ensure your name, address, and phone number (NAP) are consistent across all platforms, boosting your credibility and helping with SEO.
- Premium Listings: Use premium listing options to maximize your visibility in your target market.
Reputation Management
Your Reputation is Everything
Potential clients want proof that you can help them. That’s why online reviews are so critical. A good review can decide whether someone calls you—or moves on to your competitor.
What we do:
- We help you ask satisfied clients for reviews on platforms like Google, Avvo, and Yelp.
- We’ll teach you how to handle negative reviews professionally, showing potential clients you care about their satisfaction.
Video Marketing
Engage Clients with a Personal Touch
Video content is one of the most effective ways to connect with potential clients. It allows you to explain legal concepts simply and engagingly and gives your firm a human face.
How we use video:
- Explainer Videos: Break down common legal issues or explain the steps involved in a criminal case.
- Client Testimonials: Showcase satisfied clients sharing their stories in video form, which builds credibility.
- Introduction Videos: Introduce yourself and your firm, allowing potential clients to feel comfortable before they pick up the phone.
Email Marketing
Stay Connected with Past Clients and Prospects
Email marketing keeps you top-of-mind with potential clients and helps nurture relationships with past clients. Whether sharing helpful legal tips or sending updates, it’s an easy way to stay relevant.
Quick wins:
- We help you ask satisfied clients for reviews on platforms like Google, Avvo, and Yelp.
- We’ll teach you how to handle negative reviews professionally, showing potential clients you care about their satisfaction.
Branding & Messaging
Define Your Firm’s Identity
Your brand is what sets you apart from other lawyers. It’s how clients perceive you, and it needs to be clear, consistent, and reflective of your values.
How to strengthen your brand:
- Keep your messaging consistent across your website, social media, and marketing materials. If you’re the lawyerwho fights tirelessly for clients, make sure that’s clear everywhere.
- Highlight your Unique Selling Proposition (USP). What makes you different? Maybe it’s your experience with tough cases or your personal approach to every client.
- Ensure your visual identity—from your logo to your color scheme—reflects professionalism and builds trust.
You’re in the Right Place
Marketing might not be your passion, but it’s ours. You’re here because you want your practice to succeed, and we’re here to ensure it does. At Rainmark, we take the confusion and stress out of marketing so you can focus on what you do best: defending your clients.
Let’s build a strategy that works for you and brings in the clients you deserve.
Frequently Asked Questions
A law firm can benefit from Google Ads if they target the right audience. However, beginners may find it challenging, and it can become quite expensive very quickly. Even though you are only paying for clicks, but those clicks can cost more than $50 in some cases. Keywords such as “lawyer” are among the most expensive.
A law firm can benefit from Google Ads if they target the right audience. However, beginners may find it challenging, and it can become quite expensive very quickly. Even though you are only paying for clicks, but those clicks can cost more than $50 in some cases. Keywords such as “lawyer” are among the most expensive.
A law firm can benefit from Google Ads if they target the right audience. However, beginners may find it challenging, and it can become quite expensive very quickly. Even though you are only paying for clicks, but those clicks can cost more than $50 in some cases. Keywords such as “lawyer” are among the most expensive.
Ready to Take Your Criminal Law Practice to the Next Level?
Unlock your practice’s potential with our immediate, high-quality criminal law leads. We partner with only one lawyer per geographic area, ensuring exclusivity and targeted results.
CHECK NOW TO SEE IF YOUR DESIRED AREA IS STILL AVAILABLE.
Thanks to Rainmark, I’m living the retirement I dreamed of.“
JEMERY CARR
CRIMINAL LAWYER
RETIRED (WITH OUR HELP)
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